Tag: Bedürfnis

11. September 2023

Die Motivation als zentrales Konstrukt im Konsumentenverhalten

Unter der Motivation wird die Erweiterung der Emotionen um den Aspekt …

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19. Februar 2023

Bedürfnis Bedarf Nachfrage – Definition und Abgrenzung

Um die Betriebswirtschaftslehre sowie das Marketing in weiterer Folge auch zu …

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