Tag: Kommunikationspolitik

22. August 2023

Die Instrumente der Kommunikationspolitik im Überblick

Die Kommunikationspolitik ist ein wesentlicher Bestandteil des Marketing-Mix und umfasst verschiedene …

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21. Februar 2023

Marketinginstrumente – Die 4P des Marketing

Als Marketinginstrumente werden die klassischen 4P aus dem Marketing bezeichnet. Product, …

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