Tag: Produktpolitik

19. April 2023

Instrumente der Produktpolitik und deren Anwendung

Wie im Beitrag zum Produktlebenszyklus bereits kurz angemerkt, kommen je nach …

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21. Februar 2023

Marketinginstrumente – Die 4P des Marketing

Als Marketinginstrumente werden die klassischen 4P aus dem Marketing bezeichnet. Product, …

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